“What’s important is not where we currently are, but where we are heading, or where we believe we are heading” (Authors translation) – Johan Norberg

This single sentence from on of Johan Norbergs books on historical happiness sums up one of his little theories, the Norberg paradox, quite well.The anticipation for an upcoming event could generate more feelings of satisfaction and happines than the event itself. Specially afterwards, when there no longer is anything to look forward to. On the other hand might too much anticipation lead to disappointments at the actual event.

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